Sutralis  
  YOUR SALES DEVELOPMENT EXPERT IN FRANCE
Your specialist of natural, healthy and organic products in the FOOD and FEED sectors
 
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    CATEGORY NEWS
   
THE SELF-SERVICE CATERING SECTION GETS ORGANIC   With €100M turnover, organic products only contributes to 2% of the sales on the self-service catering section.

However, sales in value are up +41.1%, consequently manufacturers are developing an appetite for organic products.
In addition to specialized brands – Jardin Bio, Cereal Bio, Bjorg – we see traditional providers of the self-service catering section offering organic products such as Fleury Michon, Pierre Martinet or Mix Buffet.

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GLOBAL CHALLENGES FOR THE BREEDING OF FREE-FROM ANTIBIOTICS MEAT   Despite income inequalities, consumers are all keen on poultry and pig breeding which are antibiotics-free. And this is reinforced by the following fact.

With the development of their purchasing power, poorer populations (such as in China) increases their meat consumption.
« In the next 10 years, meat consumption should increase by 13% and go from 312 to 352.7 tons » says Osler Desouzart, Bresilian consultant at OD Consulting.
In Europe, the meat that will be most in demand is poultry (40.6%°, followed by pork (23.4%), beef (18.8%) and goat (17.2%).

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ENERGY DRINKS KEEP THEIR STRENGHTS   Their weak penetration rate in France compared to larger European markets means energy drinks have a strong potential.

Indeed, while soft-drinks were up +0.4% in value in 2017, energy drinks were the 3rd contributor to the soft-drinks market in value and in volume. Their turnover was up +7.6%, equivalent to €199.9M.
“Energy drinks are valued, with an average price per liter three times superior to the price of a soft-drink”.

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    SUTRALIS NEWS
   
"EXPORT TO FRANCE" ROUNDTABLE IN KIEV   On 24 April, Sutralis was invited by its Ukrainian partners, Montalbano Conseil & Imexburo, to take part in their "export to France" rountable.
Philippe Demarest, Sutralis’ Director, addressed 40 Ukrainian food & drink companies, who came to listen about the latest food trends in France and how to well prepare to succeed in the French market.

This event has opened doors to business as new export projects will be launched in the next coming weeks !

If you are interested in organizing such event, please contact us:
Email: nathalie.lopez@sutralis.com
Mob: + 33 6 58 50 92 82

 
 
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     FOCUS SUTRALIS SERVICE
   
    OPPORTUNITY ANALYSIS

You are interested in the French market but first want to clearly assess full commercial potential for your product in France.   Thanks to their on-the-ground opportunity analysis, SUTRALIS can help you build the best fit export strategy:
  • A practical overview of your competitors’ products, consumer profiles, consumption trends
  • Analysis of the most appropriate market for your products
  • Analysis of your company’s strengths and weaknesses, and current market opportunities (SWOT)
  • Our recommendations for entry strategy and ongoing development plans in France
For further information,
please contact:

nathalie.lopez@sutralis.com
Mob: + 33 6 58 50 92 82
 
www.france-foodandfeed-expert.com   +33 (0)6 58 50 92 82
nathalie.lopez@sutralis.com   @sutralis

Sutralis
 
crédit photo : freepik.com