Snacking market continues its linear quest

Snacking market is gaining weight and this should not stop to refer to the conclusions of the last Xerfi study, which has just been published.

New consumption habits of the French, with a shortening of the lunch time especially, benefit to the sector which recorded an increase of 3% between June 2014 and June 2015 on snacking products sold in supermarkets.
More than an passing fad, the trend could be confirmed to believe the experts of the firm who are banking on an average growth of 4% per year in 2018.
Several factors contribute to boost sales in this sector :

- Increased partnerships between manufacturers and supermarkets to group supply snack foods in same dedicated areas,
- The conquest of new consumption places with high flux (stations, airports…),
- An upmarket ; earlier associated with an idea of junk food, there is a sophistication of snacking products to conquer new segments,
- Development of « gluten free » or « allergen » products, that are now widely acclaimed by consumers (annual growth of 8% to 10% in value).   
Source :


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