Gluten free market continues it grows


The ‘gluten-free’ market appeared in France during the 1980s. Over the past 5 years it has continued to thrive, with an annual growth rate of 8.5% on the global market. Today, ‘gluten-free,’ has become significant in terms of creativity, media exposure and most prominently, market growth.  

Displaying a double-digit growth (up by 30% in 2014 ), this market will continue to be stimulated by both the improved screening of those who are gluten intolerant and the enthusiasm of  consumers who are keen to choose ‘gluten free’ products and to ‘eat healthily.’

The gluten-free market is characterised by multi-channel distribution, dominated by supermarkets (49%) and organic shops (46%).

 

Some market figures from 2014 : 

  • Global market: 3.6 billion euros (1 to 3% of the turnover of the world food market)
  • Turnover in France: 78 million euros
  • Turnover of gluten-free products sold in supermarkets: 38 million euros
  • Market share of own brand sales in supermarkets : 22%
  • Top gluten-free product sales in supermarkets: pasta (4.4 million euros, or 0.8% of the value of the pasta market.)
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