Sectorial news

Good Quarter for the Casino Group

This French business who is part of the Stéphanois group closed its second quarter of 2017 in positive terms compared to last year. This was not the case for the previous quarter. On a comparable basis, sales rose by + 1.8% over that particular period, and +0.9% in total. Whilst domestic French sales (4.757 M euros excluding taxes during this quarter) are dominant compared ... Read more >>>

4 Tips for food and drink brands considering entry into the french market- TIP N°3

TIP N°3 : Prepare well before meeting buyers There are many steps to go through before that all-important meeting with buyers, from assessing your competition in the stores (price survey), preparing your presentation and marketing materials in French, having your pricing and terms & conditions ready, to investing in said marketing materials and other activities such as brochures, in-store ... Read more >>>

4 Tips for food and drink brands considering entry into the french market- TIP N°2

TIP N°2 : Define your strategy Understand the French market distribution networks and how to target your clients. Do you want to target supermarkets and hypermarkets, or is your product better suited to a launch in the gourmet/premium stores, organic chains, high-end convenience stores, or the foodservice sector? Would you like to work with the retailers directly or via a distributor?  ... Read more >>>
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