4 Tips for food and drink brands considering entry into the french market - TIP N°1

TIP N°1 : Analyse your targeted market and map out business opportunities

Have a clear understanding of your export market and market opportunities :

  • Get relevant information on the size of the market

  • Analyse market trends and consumers behaviours

  • Identify who are the main players and your competitors in the market

  • Identify where your products are sold (large-scale distribution, gourmet stores, etc.)

  • Once it is done, define your product USP and positioning

Commissioning market research and opportunities analysis report will be a huge help for your next step as a business. 

(TIP N°2 coming next Monday)


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