4 Tips for food and drink brands considering entry into the french market- TIP N°3

TIP N°3 : Prepare well before meeting buyers

There are many steps to go through before that all-important meeting with buyers, from assessing your competition in the stores (price survey), preparing your presentation and marketing materials in French, having your pricing and terms & conditions ready, to investing in said marketing materials and other activities such as brochures, in-store promotional tools, packaging etc.), and much more.

(TIP N°4 coming in 2 days...)

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