Costco's Success

Opened on June 22nd in Villebon-sur-Yvette, Costco has attracted thousands of customers. Almost 3 weeks after the grand opening, 36 000 people were already registered as members! 

Before the opening, people were hesitant to pay the required 36 euros to be registered, not knowing what the store would look like, and if they would enjoy shopping there. However, on june 22nd, 2000 people registered, and the number continued to grow.  Costco benefited of an exceptional media coverage, with newspapers and TV channels introducing this new store to the public.

50 000 members are expected at the end of 2017, but at this rate, the number may be reached well before the deadline.
Source: liné 


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