Chocolate Sales on the Rise

The chocolate category has a total of 2.8 billion euros in mass merchandise sales and has a growth of 3.5%. The French are huge fans of all types of chocolate, and consume 6.9kg per year. Seasonal chocolates are particularly dynamic, with 1165 million euros. 

Since nutritional habits are changing, consumers are looking for healthier foods, like organic and fair trade chocolate. More and more brands are beginning to offer dark chocolates with higher cocoa percentages, that come from Ecuador, or the Ivory Coast and that are organic
Source: Linéaires n°337


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