Naturalia goes Vegan

Naturalia has converted 3 of its stores to become Naturalia Vegan, all in the Paris and surroundings area. Naturalia has thought of this for a while, but its sharp growth in 2016 – 37 new Naturalia shops opened in 2016, bringing the total number to 155– meant this idea has been postponed to 2017.

In the Naturalia Vegan shops, more than 1900 organic and vegan products are on offer, with about 60 as Private Labels, and many national brands (275).

Before growing its number of Naturalia Vegan shops, the distributor wants to get its concept right. The initial feedback from its clients shows that they also seem interested in having organic and vegan petfood on offer, and possibly cleaning products.

Lineaires N°338 Septembre 2017


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