The transformation of Simply Market into Auchan Supermarket is gearing up

300 Simply Market stores are due to be changed into Auchan Supermarkets by mid-2018. This change has already started in January, with the plan to convert 110 Simply Market stores by the end of this year. The aim is to increase the rebranded stores’ turnover and so far it seems to be working: the turnover has increased by 25% in the newly transformed Auchan Supermarkets. The aim is also to attract new franchises with the plan to double them up. You will find more fresh products on display, new services, caterers, snacking and pre-cooked meals on offer in a brand new atmosphere. And finally, the prices of the shopping basket – gathering 300 daily products and major brands –will go down as Auchan is keen to offer discounts.

(LSA 2477, 12 October 2017)
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