The 1st Auchanbio – 100% focused on organic products – has opened!

On the 8th November, the first Auchanbio has opened its door in Lille’s area. All products – 4200 references - come from organic farming, of which 475 under organic retailer’s brand and 56 are under one euro. Clients will also find a kitchen with 2 chefs who will prepare 16 dishes on a daily basis (from starters to desserts) with ingredients from the shop. The market for organic products is flourishing. “according to the figures released by the Agence Bio at the end of July, the sales value represent €7billions” says Auchan Retail France. With a double digit market growth, Auchan aims to develop its offer of organic products. In the largest hypermarkets of the group, there are already up to 3000 products on offer. It was time for Auchan to enter this competitive market as Casino (with Naturalia) and Carrefour (which is boosting the opening of it is Carrefour Bio) are already present. Out of 1100 shops specialised in organic products listed in France, more than 150 have been established since the beginning of 2017.

(Morgan Leclerc | www.LSA-conso.fr - 07/11/2017)

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