Naturalia bets on services in its new Paris flagship store

The latest Naturalia store – the organic brand of the Casino group – has opened in the Paris area. With its 440m2 spread over 4 floors, it is offering 6,000 products. On the ground floor, you will find the market corner, with over 100 fruits and vegs, 30 fresh bakery products, the cheese counter and the deli counter. The 1st floor is dedicated to the grocery section, including vegan and gluten-free products. On the 2nd floor, 2,000 cosmetics and well-being products are awaiting for clients. Franck Poncet - General Director of Naturalia - says “after going food shopping, clients tend to visit this floor looking for advice”. The last floor is probably the most innovating: a zen & yoga room, where two teachers are offering different yoga’s classes.

This Naturalia shop also offers the options of home-deliveries and the “click&collect”. Furthermore, the shop puts the emphasis on its respect for the environment, having used for instance solvent-free paints.

LSA, n. 2482, 16 Novembre 2017
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