Buying CPG online: the French opt for the drive

With 2.7bn buying sessions made online, for a total amount of €7.5bn euros in 2017, the French buy their CPG online. Compared to other countries, those numbers are quite high. “France is doing well on this segment with the development of the drives. The United States for instance are behind” said Frederic Valette, Retail Director at Kantar Worldpanel during the Digital Shopper’s Day organised by HighCo.

About €5bn of these online spending is done through the drive or the click and collect in stores. This category – still growing by 7% - is slowing down but contributes to consumers’ loyalty. Home deliveries cover the rest. Amongst the key players for online shopping, E. Leclerc dominates this segment. It is the number one for online shopping for CPG, ahead of Amazon. Indeed, 12% of Amazon’s “mass market” consumers are also clients of E. Leclerc Drive.
 

LSA N. 2495, 22 February 2018
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