Intermarché reinvents itself and go after the city centres

Thierry Cotillard, president of ITM Alimentaire says “city centres and digital technologies are growing markets in our sector. Not to take them into account means getting ready to lose two billion euros by 5 to 6 years”. City centre food shopping represents around 14 billion euros worth of sales, of which half is made in Paris.

By Spring 2019, Intermarché will open a new concept store over 350sqm in Paris city centre. Products on offer will focus on fresh food, with a collecting point dedicated to CPG orders made online. Besides, the use of digital technologies will enable customers to choose whether to take home their shopping or have it delivered.

On 22nd October, Intermarché opened its first 24/24 store in Paris, where clients can pick up their shopping from dedicated collecting boxes.

The aim at term is to have a dedicated site where orders can be prepared and which can supply different collecting points (collecting boxes or pedestrian drives).

Finally, on the digital technologies’ side, Intermarché want to double up the number of drives in its turnover (2-3% today, representing just over 500 million euros), as such developing home deliveries. A new internet website is also expected in the coming months.

B Merlaud, www.lineaires.com 18th October 2018
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