Dietetic nutrition: challenges ahead

Dietetic products represent a turnover of €421M, declining -1.6% in a year. The decline of slimming products (-15%) – which are amongst the most expensive products of the dietetic nutrition sector – increases the loss in value. In addition, dietary supplements see their sales decline by -12% in a year, which has a strong impact too as they represent half of the turnover’s sector. The sector needs to reinvent itself to address consumers’ expectations orientated towards well-being rather than strict diets. However, the market is there with 15% of adults being over-weighted and 25% of people over 35 is suffering from high blood pressure. It is urgent for the dietetic nutrition sector to react, especially as conventional brands are developing products to address the “healthy eating” trend.

With an increased turnover of 4.4%, the offer “no added sugar” is performing very well. Sugar-free products represent 11% of Gerblé’s growth and 68% of its turnover.

The offer of gluten-free products is booming but a rationalisation is needed as sales are negative since May 2018 (-3% over the last 12 months). They represent €65M of the dietetic nutrition sector, but they are faced with a competition from specialist organic retailers and traditional brands which are targeting as well this segment (such as Barilla’s gluten-free pasta).

Patricia Bachelier, Lineaires n.351 November 2018
Haut de page