Your specialist of natural, healthy and organic products in the FOOD and FEED sectors
HOW BRANDS MUST ADAPT TO CHANGING TRENDS?   The food sector is challenging,
with trends evolving over the last few years.

The Lonsdale agency specialised in brands’ transformation has analyzed 4 key themes: healthy eating or fit food, which is convenient to different lifestyles but very individualistic, the oriental approach with an emotional benefit, the cult of vitality to age as well as possible, and nutrition. In front of these evolutions, brands have developed new strategies and new behaviors are appearing. The “back to basics”: they go for a healthy diet, care for the planet and are sensitive to labels and brands’ engagement. The “Neo-vege”: they consider human beings as one of the specie, therefore protecting animals and go for vegetal food…

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50% OF THE FRENCH WOULD HAVE ALREADY DONE THEIR FOOD SHOPPING ON LINE   Fodali has released its latest survey carried out every 2 years in cooperation with the French Observatory on Society and Consumption.

50% of the French have already done their food shopping online. This represents a growth of 4% and would be mainly due to the increase of online shopping platforms offered by brands (+5% compared to 2015)…

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LSA RELEASES ITS YEARLY STUDY ON THE GROCERY PRODUCTS SECTOR   In France, the grocery products sector represents a turnover of €30.76bn, a growth rate of +0.5% in one year.

Private labels’ shares represent 30.2% of the market. Chocolate bars are leading the top 10 of the biggest grocery segments with a turnover of €1.206bn. In addition, grocery products which saw the biggest increase in their turnover are Coffee pods with a +8.5% increase and individual industrial pastries (serve 1) with +5.4%...

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A DANISH DELEGATION IN PARIS   What do Monoprix, Casino, Leclerc, SystemeU, Picard, and CompassGroupFrance have in common? They met Danish potential suppliers in November with the help of SUTRALIS and the Confederation of Danish Industry.

From 27 to 29 November 2017, Sutralis organized one-to-one meetings with main French retailers for a delegation of seven Danish producers. A great opportunity for those companies to confirm market opportunities in France!

    The Festive Season is here!
The SUTRALIS team would like to wish you a very merry Christmas and a prosperous New Year!
It has been a great pleasure to work hand in hand with all these wonderful food companies we have been supporting this year. Also a big thank you to all our partners across the globe and to the inspiring producers we have met!

We are very much looking forward to seeing more innovative brands in the French market next year. So do not hesitate to pick up the phone or send us an email to discuss about export strategy, sales development, and how to showcase your products to French buyers!

" Un Joyeux Noël et une très Bonne Année 2018 ! "
The SUTRALIS team   +33 (0)6 58 50 92 82   @sutralis