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THE FIVE TRENDS THAT WILL CHARACTERISE SUPERMARKETS IN 2018
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Toby Pickard, trends and innovations analyst at the Institute of Grocery Distribution presents the five main trends that we shall see in 2018.
- Private labels will go premium
“Private labels enable retailers to differentiate themselves. Increased investments from retailers into private labels will lead to additional sales, but also to a higher pressure on costs. Brands will have to ensure that their products are superior in order to justify their price”, says Toby Pickard.
- It is all about local production
Consumers are keen to buy local, and this trend will strengthen in the coming years…
Read more +
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BREAKFAST’ HABITS CHANGE TO MATCH NEW BEHAVIOURAL STYLES
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With 373m of breakfasts eaten per week in France (Kantar Worldpanel’s data 2017), new habits are developing.
The challenge for the industry is to address consumers’ needs as clients look for authentic and healthier breakfasts, including organic, vegan and gluten-free products….
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#1 KEY FOOD TREND FOR 2018:
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TRANSPARENCY ON THE ORIGIN OF THE PRODUCTS
The food sector is faced with a confidence’s crisis from consumers, who want to understand more and more where the product comes from.
According to Mintel’s data (GNPD), the selling argument that the product is “natural” – that is without additives or preservatives, organic and guaranteed GM free – was used in 29% of products’ launch between September 2016 and august 2017…
Read more +
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Trends in Europe: focus Ireland
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Food & Drink Report
If you are interested in exporting to Ireland, please let us know. We will be happy to facilitate contact with our Irish partner.
Email nathalie.lopez@sutralis.com or + 33 6 58 50 92 82
Food Trends 2018 Ireland
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Trip to the Emerald Island!
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This month, we traveled to Cork and Dublin to meet with our Irish clients.
Organized by our partner in Ireland, Bullseye Marketing, these client meetings were the perfect occasion to exchange and decide about next steps for 2018.
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Check out Sutralis new video
and discover how we can help you grow in France
See Sutralis' video
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@sutralis